Orjinal Araştırma Makalesi | Open Access
Anadolu Türk Eğitim Dergisi 2023, Vol. 5(2) 62-78
pp. 62 - 78
Publish Date: Aralık 31, 2023 | Number of Views: 172 | Number of Download: 237
Abstract
The aim of this research is to uncover the perspectives of academics working in universities located in Antalya regarding cultural tourism. Additionally, it focuses on the role of universities in this domain and examines the opportunities and challenges that Antalya faces on its path to becoming a university city. Qualitative research methodology was employed in this study, with a case study design utilized. The research group consists of 10 academics working in universities located in Antalya. Semi-structured interview forms commonly used in qualitative research were employed during the data collection process. Researchers asked questions related to informing, promoting, and advertising cultural tourism in Antalya, services required for the development of cultural tourism, advantages and disadvantages of Antalya province in terms of the development of cultural tourism, and an evaluation of the all-inclusive system in the context of cultural tourism. Data were analyzed using descriptive analysis. According to the research findings, it was indicated that Antalya's cultural assets are not adequately promoted, and there are deficiencies in informing about potential attraction centers. The majority of participants emphasized the need to change the perception of Turkey as a cheap holiday destination and highlighted the importance of adopting professional promotion and marketing strategies. These results indicate that Antalya's cultural riches are not fully utilized and suggest the need for their promotion at the national and international levels and the enhancement of its potential to attract students. Antalya has the potential to become not only a tourist destination but also a significant center of attraction in the fields of education and culture.
Keywords: Academic perspectives, Cultural tourism, University city, Antalya
APA 7th edition
Erol, S., & Uslu, F. (2023). Academics' Perspectives on Cultural Tourism in the Antalya Province: An Evaluation on the Journey Towards University City Status. Anadolu Türk Eğitim Dergisi, 5(2), 62-78.
Harvard
Erol, S. and Uslu, F. (2023). Academics' Perspectives on Cultural Tourism in the Antalya Province: An Evaluation on the Journey Towards University City Status. Anadolu Türk Eğitim Dergisi, 5(2), pp. 62-78.
Chicago 16th edition
Erol, Suzan and Fatih Uslu (2023). "Academics' Perspectives on Cultural Tourism in the Antalya Province: An Evaluation on the Journey Towards University City Status". Anadolu Türk Eğitim Dergisi 5 (2):62-78.